HomeAboutWorkContact
Black-and-white portrait of Harshit Saini

Info

I’m Harshit Saini, an independent Brand Strategist with a background across product, marketing and brand building.

Over the past five years, I’ve worked across product growth, launches, websites, social media and marketing, helping products and brands move from an idea to something people actually notice. I’ve grown social audiences from 3,000 to 15,000 in three months, worked on product growth and managed multiple digital brands and channels.

My career has taught me to look at growth differently. I don’t just think about how to market a product. I think about the problem, the product, the audience and what makes people care. That combination of product and marketing thinking shapes how I approach every brand I work with.

Today, I work independently with brands, helping them grow, communicate what they truly stand for and present themselves in a way people understand and remember.

I build brands. I grow them. I help them say what they actually mean.

Work Experience

IOTA Academy

Brand Strategist

May 2026 — PresentIndore, India

  • Scaled Instagram reels from a 1,700 average views/reel baseline to weekly totals of 60K–300K+, with individual reels repeatedly reaching 30K–50K+ views.
  • Diagnosed a follower-conversion gap (-87 unfollows vs. +60 follows in a week), redesigned the content strategy around high-value formats, and reversed it to +36 net weekly growth.
  • Applied copywriting-driven titles and thumbnails across Instagram and YouTube, shifting reach to 97.6% non-follower views and growing combined weekly views to 300K+.

Vitra AI

Product Marketing Associate

July 2024 — March 2025Bengaluru, India

  • Tested 5+ product features, identified 20+ UX/UI issues, and partnered with design and engineering to resolve them, improving usability and output quality.
  • Created 4+ end-to-end workflows for a Generative AI product, leading PRDs and backlogs.
  • Launched the product, generated 250+ customer sign-ups through back-linking, converted 17 power users, and drove ₹50,000 in revenue.
  • Created the Go-to-Market strategy for the US market for Translate Photo.
  • Built a product page and wrote keyword-based blogs, increasing traffic by 3%.
  • Designed weekly email templates, increasing open rate by 2%.
  • Evaluated 20+ LLM models for Short Video, selected the best-performing version, and implemented it.
  • Researched 10+ competitors and crafted 3 key competitive advantages.
  • Conducted user research with 50+ users, resolving issues for 23 in collaboration with design and engineering.
  • Collaborated with 5+ cross-functional technical teams to align efforts and achieve project objectives.

ClubSync India (CSI)

Product Associate

March 2023 — June 2024Jabalpur, Madhya Pradesh, India

SaaS platform for club management & POS.

  • Conducted user research with 30+ personas and 28+ competitors to validate key problems.
  • Created 4 primary features, mapped user journeys for each, and implemented them in the app.
  • Planned a roadmap for 4 features using ICE, focused on top priorities, and deferred others to the next quarter.
  • Designed an MVP, tested it with 14 users, gathered feedback, documented PRDs, and aligned with developers.
  • Organized 50+ sprints and stand-ups, tracked tasks in Notion, and drove PLG strategy converting 12 users.

Clients

Connect, collaborate,
or just say hello

harshitcreator17@gmail.com
LinkedIn